Puraffinity joins HRH The Prince of Wales in Signing the Terra Carta

Guided by our ethos and goals, we’re pleased to join and sign the Terra Carta, looking to support this initiative committed to delivering drinking water PFAS free by 2030.

"The 'Terra Carta' offers the basis of a recovery plan that puts Nature, People and Planet at the heart of global value creation – one that will harness the precious, irreplaceable power of Nature combined with the transformative innovation and resources of the private sector." - HRH The Prince of Wales -

The name derives from the historic Magna Carta, which inspired a belief in the fundamental rights and liberties of people over 800 years ago, the Terra Carta aims to reunite people and planet, by giving fundamental rights and value to Nature, ensuring a lasting impact and tangible legacy for this generation.

"In moving towards a more equitable planet and even with the present pandemics, we have to address the macro vector of the climate crisis, which is not an undertaking for a single individual, company or government. It is a collective effort that we're thrilled to support with the signing of the Terra Carta as a key step. We see the Terra Carta as a catalyst, with the resulting actions being the outcome we invite you to judge all of its signers by." - Henrik Hagemann, CEO Puraffinity -

During the One Planet Summit in France on 11th January 2021 – HRH The Prince of Wales announced the Terra Carta (Earth Charter) – a plan towards 2030 for businesses to act for a sustainable future. This project's principles look to articulate the power of Nature combined with the transformative power, innovation, and the private sector.

The private sector leaders worldwide are being called to join efforts and support the intent. The Terra Carta is a living document that will be reported on and updated annually. This modality will keep up with global progress, technological evolution and a shifting investment, starting with creating a Natural Capital Investors Alliance targeting $10 billion by 2022.