Our Vision is to provide 1 billion people with PFAS free water by 2030
Our mission is to create sustainable solutions for safe drinking water with minimal impact on the environment.
Advanced water solutions for a sustainable future
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About us
Clean water for a sustainable future
Since 2015, our team has been developing sustainable adsorbent materials to remove PFAS from water. We are committed to continually bringing disruptive technologies to the market.
Core Values
Empathy
- Actively listen to understand
- Respond supportively with compassion
Taking Initiative
- Take a proactive approach to drive delivery
- Foresee possible issues and opportunities and take well-timed action
Collaboration and Team First
- Engage the strength of the collective to go further
- Optimise for the best collective outcome instead of individual gain
- Collaborate externally to achieve a shared goal
Adaptability
- Embrace change with an open mind
- Take an agile approach to thrive in a changing environment
Our Team
Henrik
CEO & Founder
We strive to lead in developing innovative water purification technology to meet the unique needs of industries and communities worldwide.
As the founder of Puraffinity, I am honoured to have been recognised as an Enterprise Fellowship Bioengineer, a recipient of the MIT TR 35 award, and a Forbes 30 under 30 honoree. My experience co-founding a water sanitation social enterprise has provided valuable insight into the industry's challenges and opportunities.
Luciano
Vice President of Commercials
Octavia, Phd
Head of Product Development
James
Chief Financial Officer
Justin
Head of Engineering
Pete
Chief Operating Officer
Diversity, Equity, Equality and Inclusion
When diversity thrives, we all thrive
Puraffinity places DEEI at the heart of what we do. We foster a welcoming and respectful work environment where every voice, perspective and idea is heard leading to more innovative and creative solutions. We understand that DEEI is a journey and we are striving to learn and constantly improve our policies and practices.
Our DEEI Strategy
We are at the forefront of our sector, inspiring others and contributing to positive change. Our interactions are inclusive and engaging to all. Showcasing best practise enhances diversity whilst holding ourselves to account.
Our 4-year DEEI strategy encompasses 5 key pillars, as shown below.
External Communication & Engagement
Everyone in the organisation has regular DEEl training and learning experiences, which are embedded into our culture to support the full team in their understanding, awareness, and role modelling.
Enhanced Knowledge and Awareness
Our leadership team actively embeds DEEI at the heart of the business through continuous learning and visible commitment to inclusive leadership.
Employee Support
Our employees are supported by a transparent set of policies that promote well-being, diversity and inclusion, where everyone is free to be their authentic selves. A comprehensive induction process sets everyone on a path to success.
Leadership
Our leadership team actively embeds diversity, equity and inclusion at the heart of the business through continual knowledge enhancement and visible commitment to inclusive leadership.
Monitoring and Hiring
We encourage a diverse talent pool through all stages of recruitment. We monitor the protected characteristics of our workforce and job applicants to identify underrepresentation and biases to be challenged and addressed.
Work with us
We're seeking passionate and talented individuals to join our team and help us create a more sustainable planet. Our open environment encourages creativity and independent thinking.
