Forever Chemicals: £1.6tn Cleanup Bill Looms for UK and Europe
The cost of cleaning up toxic PFAS pollution in the UK and Europe could exceed £1.6tn over 20 years, with annual costs reaching £84bn. In the UK alone, cleanup costs could reach £9.9bn annually if emissions remain uncontrolled. The Forever Lobbying Project's investigation revealed that PFAS, known as "forever chemicals," are ubiquitous in consumer products and industrial processes, linked to various health issues.
UK pollution hotspots are increasing, with 278 instances of untreated drinking water exceeding maximum guidance levels. Cleaning up existing legacy pollution in the UK is estimated to cost £428m annually for 20 years. The Environment Agency has identified up to 10,000 high-risk PFAS-contaminated sites, with investigation costs alone described as "frightening".
Experts suggest that restricting PFAS use is more cost-effective than environmental treatment. A YouGov survey found strong public support for stopping or controlling toxic PFAS use. The Royal Society of Chemistry is advocating for public protections against PFAS in the recent water special measures bill, urging the creation of a national PFAS inventory and stricter industrial discharge limits.
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The PFAS Treatment Europe 2025 conference is a major industry event focused on advanced solutions for treating PFAS contamination. It brings together utilities, water companies, regulators, and industry experts to share the latest developments, strategies, and innovations for managing PFAS in Europe. Key topics include regulatory updates, remediation technologies, socio-economic impacts, and case studies from across the continent. Our CEO, Vincent Caillaud , will be in attendance.

WEFTEC 2025 is the world’s largest annual water quality conference and exhibition, held September 27–October 1, 2025, at McCormick Place in Chicago. It gathers over 20,000 water professionals from 100+ countries to explore cutting-edge water technologies, attend technical sessions and workshops, and network with sector leaders. The event features a massive exhibition of advanced solutions, educational opportunities, and speciality pavilions focused on topics like sustainability and digital innovation. Our CEO Vincent Caillaud , and CCO, Neal Megonnell , will be in attendance.

Neal Megonnell brings over three decades of experience in various leadership, technology and sales roles in the carbon industry to his new position at Puraffinity. His extensive background and expertise in the water treatment sector and the specific technologies for removing contaminants make him an invaluable addition to the company's executive team. In his role as CCO, Neal will be responsible for driving Puraffinity's commercial strategy, expanding market presence, and accelerating growth in the rapidly evolving field of PFAS removal technologies. "We are thrilled to welcome Neal to our team," said Vincent Caillaud, CEO of Puraffinity. "His impressive track record in the industry, coupled with his deep understanding of PFAS-related challenges, aligns perfectly with our mission. His background in R&D, with multiple published papers and two patents related to activated carbon, will be instrumental in driving our commercial success and furthering our goal of providing innovative PFAS removal solutions." Neal holds a Bachelor of Science degree in Chemistry from the University of Pittsburgh Master of Science degree in Chemical Engineering from Carnegie Mellon University and a Master’s in Colloids, Polymers and Surfaces. This strong academic foundation, combined with his extensive industry experience, positions him well to lead Puraffinity's commercial efforts in addressing one of the most pressing environmental challenges of our time. Neal's expertise is extensively demonstrated through his strategic involvement in various professional committees, including Chair of the American Water Works Association Standards on Activated Carbon Committee, the ASTM D28 Activated Carbon Committee, and serving as Chairman of the Standards for Activated Carbon. "I am thrilled to join Puraffinity at this exciting time," said Neal Megonnell. "The company's commitment to developing sustainable adsorbent materials for PFAS removal aligns with my passion for innovative water treatment solutions. I look forward to working with the talented team at Puraffinity to expand our market reach and deliver cutting-edge technologies to communities and industries worldwide."