Puraffinity wins Morgan Stanley sustainable solutions award

$250,000 prize and a year-long partnership to help growth and scale up

March 06, 2024

Puraffinity, which develops precision technology for the removal of PFAS ‘forever chemicals’ across multiple water treatment applications, has won a $250,000 award from the Morgan Stanley Institute for Sustainable Investing.

In addition to the financial award, Puraffinity receives a year long collaboration with the Institute for Sustainable Investing which will help them grow and scale up their innovative solution.

Puraffinity, which is tackling the human health and environmental challenges of per-and polyfluoroalkyl substances (PFAS) has developed a suite of adsorbent materials, exhibiting high selectivity towards diverse PFAS compounds. These are adaptable for multiple applications. The company has a goal to provide one billion people with PFAS-safe water by 2030'.

“To tackle complex sustainability challenges, we need to advance innovative solutions,” said Jessica Alsford, Morgan Stanley Chief Sustainability Officer and CEO of the Institute for Sustainable Investing. “Puraffinity’s novel low-carbon green chemistry approach to dealing with ‘forever chemical’ contaminants allows for PFAS capture and the reusing of their adsorbent material.”

The Morgan Stanley award follows Puraffinity’s recent success raising $13.9m in Series A funding. Both the fundraise and the award win will enable the company to scale up its operations, transitioning from a R&D focused organisation to being a full commercial entity. The company also plans to grow its organisational structure, going from 25 to 40 employees by the end of 2024.”

“Aligning ourselves with tier 1 companies like Morgan Stanley will be a key accelerant of our mission towards addressing the PFAS challenge,” said Puraffinity CEO Henrik Hagemann. “Beyond the positive impact of securing the award, we are thrilled about the mentorship within the programme and the opportunity to tap into the Collaborative to scale up our solutions that tackles one of the critical challenges of our time.”

The Morgan Stanley Sustainable Solutions Collaborative is aimed at identifying and scaling transformative innovations addressing critical sustainability challenges. The Institute evaluated many organisations which are creating new systemic solutions to various sustainability challenges. Puraffinity, was one of only five award winners.

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Puraﬃnity Enters Distribution Agreement with Giotto Water as Distribution Partner in Italy

By Ade Alao • March 10, 2026

Puraffinity is pleased to announced a distribution agreement with Giotto Water S.r.l., part of Giotto Group, to expand access to Puraﬃnity’s PFAS treatment solutions for municipal and industrial customers across Italy. The distribution agreement strengthens Puraffinity’s ability to support Italian customers responding to new PFAS requirements under the EU Drinking Water Directive, which entered into application on 12 January 2026. The partnership expands access to Puraﬃnity’s advanced adsorption media solutions in Italy and combines high-performance PFAS removal media with readily deployable systems to support eﬃcient implementation and operations. “Regulatory expectations for PFAS in water, including drinking water, are now tightening across Europe, and Italy is no exception,” said Vincent Caillaud, Chief Executive Oﬃcer at Puraﬃnity. “This distribution agreement with Giotto is an important milestone for Puraﬃnity. It strengthens our ability to serve Italian utilities and industrial water users with a complete solution, pairing diﬀerentiated adsorption media and practical deployment with ongoing operational support from Giotto’s established service organisation in Italy.” Puraffinity’s adsorption media is engineered to enable a compact system design with efficient PFAS removal, supporting installations where space is limited and reducing the total cost of PFAS treatment. By combining Puraﬃnity’s technology with Giotto’s ability to perform comprehensive service and maintenance activities, which ensures reliable system operation and long-term support, the companies aim to accelerate deployment for clients navigating tightening PFAS requirements. About Giotto Giotto Water S.r.l., part of Giotto Group, delivers water and sludge treatment solutions for municipal and industrial customers, providing project delivery, installation and service support across Italy.

Puraﬃnity’s G400+ Media Achieves NSF/ANSI/CAN 61 & 372 Certification

By Blewes Rush • February 19, 2026

Puraﬃnity is pleased to announce that its G400+ adsorbent media has been certified to NSF/ANSI/CAN 61 and NSF/ANSI/CAN 372 standards for Point of Entry (POE) and Water Treatment Plant End Use applications The certifications confirm that G400+ meets the required health eﬀects criteria for materials used in drinking water system components. This milestone enables Puraﬃnity to support installations where NSF-certified products are required, including municipal drinking water applications. “As a member of the American Water Works Association (AWWA), I see this certification as an important step for broader municipal adoption, ” said Neal Megonnell, Chief Commercial Oﬃcer at Puraﬃnity. “It enables utilities to deploy our technology where NSF compliance is required, and it strengthens our ability to scale PFAS treatment solutions while maintaining the highest standards of safety and performance.” Designed for highly eﬀective PFAS removal with rapid kinetics, the advanced adsorbent media G400+ supports compact system design and eﬃcient treatment across a wide range of water matrices. Building on this milestone, the company continues to advance water treatment solutions that help utilities and industry address PFAS compliance and protect drinking water quality.

Puraffinity partners with U.S. Army Corps of Engineers to advance PFAS remediation through CRADA, testing Puratech G400 against activated carbon and ion exchange resins for cost-effective treatment of contaminated water.

Puraffinity and U.S. Army Corps of Engineers Partner to Advance PFAS Remediation Technologies

By Ade Alao • July 2, 2025

Puraffinity partners with the U.S. Army ERDC to evaluate Puratech G400, an advanced adsorbent for PFAS removal, through lab and field trials comparing its performance and cost-effectiveness to existing PFAS treatment technologies

Puraffinity signs first commercial agreement for full-scale deployment of its PFAS removal technology

By Ade Alao • June 2, 2025

Puraffinity signs first commercial agreement for full-scale deployment of its PFAS removal technology

PFAS Treatment Europe 2025

By Ade Alao • February 12, 2025

An exclusive panel featuring Puraffinity CEO Vincent Caillaud, who will join industry leaders to discuss cutting-edge solutions for combatting PFAS, “forever chemicals”, in drinking water. With PFAS contamination presenting urgent health challenges due to their extreme persistence, mobility, and health impacts at trace levels, this session will spotlight the realities of PFAS in water supplies, the latest science driving regulatory change, and the next generation of removal technologies.

weftec

By Ade Alao • February 11, 2025

WEFTEC 2025 is the world’s largest annual water quality conference and exhibition, held September 27–October 1, 2025, at McCormick Place in Chicago. It gathers over 20,000 water professionals from 100+ countries to explore cutting-edge water technologies, attend technical sessions and workshops, and network with sector leaders. The event features a massive exhibition of advanced solutions, educational opportunities, and speciality pavilions focused on topics like sustainability and digital innovation. Our CEO, Vincent Caillaud , and CCO, Neal Megonnell , will be in attendance.