France’s Ban on Forever Chemicals: What It Means and Why It Matters
On 1 January 2026, France officially implemented its nationwide ban on “forever chemicals” (PFAS), marking a major milestone in the global effort to reduce exposure to toxic, persistent pollutants. The ban targets cosmetics, clothing, and other consumer products made with PFAS, substances known for their extreme durability and widespread environmental contamination.
What Are PFAS and Why Are They Harmful?
Per- and polyfluoroalkyl substances (PFAS) are a family of over 10,000 synthetic compounds prized for their resistance to heat, oil, and water. Since the 1940s, PFAS have been used in everyday products like non-stick cookware, waterproof jackets, stain-resistant fabrics, and firefighting foams.
But their durability is also their danger. PFAS don’t break down naturally, meaning they accumulate in soil, water, wildlife, and human bodies over decades. Studies have linked chronic PFAS exposure to cancer, hormone disruption, fertility problems, and immune system damage. In Europe alone, an estimated 12.5 million people have PFAS-contaminated drinking water.
What Does the French PFAS Ban Include?
The new French regulation prohibits the manufacture, import, or sale of products containing PFAS if safer alternatives exist. From January 2026, this effectively affects:
- Cosmetics and personal care products
- Clothing and outdoor gear
- Items such as ski wax
Authorities are also required to monitor PFAS levels in drinking water and take stronger action against industrial polluters discharging these chemicals into the environment.
However, some exemptions remain, particularly for materials deemed essential for health, national security, or industrial performance. This includes high-performance membranes used in filtration systems and certain technical textiles.
Industry and Environmental Reactions
While the law has been widely praised for protecting public health, environmental groups argue that its impact was diluted after industry players successfully lobbied to exclude non-stick cookware from the final version of the bill.
Chemical safety organisations such as CHEM Trust
have welcomed the move as an important step forward but are urging France to push for an EU-wide restriction to ensure consistency and avoid loopholes across member states.
A Step Toward a PFAS-Free Europe
France’s action places additional pressure on the European Union, which has been exploring a continent-wide phase-out plan for PFAS since 2023. With growing public awareness and regulatory momentum, this French ban could become a blueprint for future EU policies, shaping how manufacturers, policymakers, and water treatment companies respond to one of the most pressing chemical pollution challenges of our time.
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Puraffinity is pleased to announce that its G400+ adsorbent media has been certified to NSF/ANSI/CAN 61 and NSF/ANSI/CAN 372 standards for Point of Entry (POE) and Water Treatment Plant End Use applications The certifications confirm that G400+ meets the required health effects criteria for materials used in drinking water system components. This milestone enables Puraffinity to support installations where NSF-certified products are required, including municipal drinking water applications. “As a member of the American Water Works Association (AWWA), I see this certification as an important step for broader municipal adoption, ” said Neal Megonnell, Chief Commercial Officer at Puraffinity. “It enables utilities to deploy our technology where NSF compliance is required, and it strengthens our ability to scale PFAS treatment solutions while maintaining the highest standards of safety and performance.” Designed for highly effective PFAS removal with rapid kinetics, the advanced adsorbent media G400+ supports compact system design and efficient treatment across a wide range of water matrices. Building on this milestone, the company continues to advance water treatment solutions that help utilities and industry address PFAS compliance and protect drinking water quality.

An exclusive panel featuring Puraffinity CEO Vincent Caillaud, who will join industry leaders to discuss cutting-edge solutions for combatting PFAS, “forever chemicals”, in drinking water. With PFAS contamination presenting urgent health challenges due to their extreme persistence, mobility, and health impacts at trace levels, this session will spotlight the realities of PFAS in water supplies, the latest science driving regulatory change, and the next generation of removal technologies.

WEFTEC 2025 is the world’s largest annual water quality conference and exhibition, held September 27–October 1, 2025, at McCormick Place in Chicago. It gathers over 20,000 water professionals from 100+ countries to explore cutting-edge water technologies, attend technical sessions and workshops, and network with sector leaders. The event features a massive exhibition of advanced solutions, educational opportunities, and speciality pavilions focused on topics like sustainability and digital innovation. Our CEO, Vincent Caillaud , and CCO, Neal Megonnell , will be in attendance.



